Upcoming generations trust non-traditional insurance

According to the survey entitled «World Insurance Report», conducted with 15 500 individuals, from 30 different countries, nearly one quarter of the 18-34 age group trust non-traditional insurers.

Photo credit: StartupStockPhotos This proportion is even higher in developing countries of Latin America (49%) and Asia Pacific (47.2%), unlike North America (25.2%) or Europe (14.1%).

Non-conventional operators are the ones stemming from the new technologies such as some digital start-ups.

It is therefore crucial that youth expectations are analyzed, especially in view of the fact that only 30% of the latter have admitted to have good opinion about insurers.

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