ATI intends to undertake a rebranding

The African Trade Insurance Agency (ATI) is intent on boosting its business and promoting its investments. A new approach based on rebranding its established brand has been adopted. The goal is to boost development with a new image. This task will be entrusted to a consultant whose identity will be revealed later.

Created by several African countries, ATI is responsible for promoting trade and attracting investors to Africa. The agency is supported by the World Bank and the African Development Bank. Since the launch of its business, ATI has provided investments worth 35 billion USD.

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