Awareness-raising campaign

Rwanda’s central bank intends to launch a campaign designed to raise awareness among people about insurance and to improve insurance penetration rate which is today stagnating at 2.3%.
With a turnover of 64.8 billion RWF (111 million USD), the insurance share in the economy remains well below the 10% rate forecasted by the central bank in 2010. The government has outlined regulations aimed at promoting healthy practices in the insurance sector, thus restoring the confidence of the different players. The country counts 6 private insurers, 2 state-owned insurers and 26 general agents.