AXA France joins the metaverse

AXA France has taken its first steps into the metaverse through the acquisition of a plot of land from The Sandbox, a Hong Kong-based video game company. It is the first stakeholder in the French financial sector (banking and insurance) to establish itself in this new virtual world.

With this initiative, the insurer shows its aim to become better acquainted with this universe and to animate its AXA Tech, Digital and Data community, which includes more than 2 000 people.

AXA France plans to create sharing spaces for its employees and customers on the metaverse and to welcome hundreds of new talents.

The French subsidiary of the insurance group will be assisted by The Sandbox, Excelsior and Metaverse Studio, for its plot development.