AXA prospects female customers

A joint study conducted by AXA, IFC-World Bank and Accenture has estimated the volume of the female insurance market at 770 million USD in 2013. By 2030, this market could double in size to reach between 1.4 and 1, 7 billion USD worldwide and could be multiplied by 9 in the ten emerging countries surveyed by this study.

In order to exploit the potential of this niche, the French insurer has just launched in Mexico a savings and protection product intended for women presenting a high risk of cancer. In Brazil, a specific offer for female managers of beauty saloons has also been marketed. In Nigeria, AXA has also provided basic health coverage for women, while in India, the company is launching a new cover combining life, health and damage insurance for the same category of clients.

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