Gamification in insurance: partnership between STAR and CEED Tunisia
The Société Tunisienne d'Assurances et de Réassurances (STAR) and the non-governmental organization CEED Tunisia (The Center for Entrepreneurship and Executive Development) are launching a competition for Tunisian fintechs.
The goal is to develop a gamification application and an online customer space for the settlement and tracking of individual savings.
Gamification is a marketing practice that uses game mechanisms. It is essentially based on a gratification system that rewards an individual according to his level of performance.
The objective is to motivate the employee and develop customer loyalty.
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Tue, 12/01/2021 - 11:40
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