High-level football sponsored by insurance companies

Followed by billions of spectators around the world, high-level football * is a communication medium of choice for sponsors.

Equipment manufacturers, online betting sites, banks, car manufacturers, agribusiness giants are snapping European teams and competitions.

Football insurance

Insurance companies are no exception. The five largest leagues worldwide have at least 41 out of 100 teams sponsored by insurers. The audience guaranteed by these teams allows companies to promote their products and target a global public.

Atlas Magazine takes stock of this insurance-football partnership which is gaining momentum.

* Only the five major European leagues, namely La Liga (Spain), Serie A (Italy), Premier League (England), Bundesliga (Germany) and Ligue 1 (France), are analyzed.

Insurance companies sponsor of the Liga (Spain)

Football teamPartner / SponsorField of insurance activityDetails
FC Barcelone
Allianz (Germany)
Life and non life insurance
Official partner since 2014
Atlético Madrid
Acunsa Seguros (Spain)
Health insurance
Official partner from 2018 to 2021
FC Valence
Reale Seguros (Spain )
Life and non life insurance
Official partner
Villareal
ASISA (Spain)
Health insurance
Official partner
Real Betis
Reale Seguros (Spain)
Life and non life insurance
Official partner from 2017 to 2020
Deportivo Alavés
IMQ (Spain)
Health insurance
Official partner
Athlétic Bilbao
IMQ (Spain )
Health insurance
Official partner

Insurance companies sponsor of the Serie A (Italy)

Football teamPartner / SponsorField of insurance activityDetails
Juventus
Allianz (Germany)
Life and non life insurance
Naming of Allianz Stadium for a total amount of 86 million USD, 2017-2023
AS Rome
Natalucci & partners (Italy)
Insurance consulting company
Official partner from 2017 to 2020
Udinese
Benpower (Italy)
Insurance service company (restoration – goods repair)
Official partner
Chievo Verone
NOBIS (Italy)
Assurance non vie
Official partner
Torino FC
Groupama (France)
Life and non life insurance
Official partner
S.P.A.L
Groupama (France)
Life and non life insurance
Official partner
Bologna FC
Natalucci & partners (Italy)
Insurance consulting company
Official partner

Insurance companies sponsor of the Premier League (England)

Football teamPartner / SponsorField of insurance activityDetails
Arsenal
Cover-More (Australia)
Travel insurance
Official partner from 2017 to 2020
Tottenham
AIA (Hong-Kong)
Life insurance
Sponsorship for an amount of 21 million USD per year,
2014-2020
Liverpool FC
AXA (France)
Life and non life insurance
Official partner over four years
Leicester City
Siam Commercial Bank (Thailand)
Bancassurance
Official partner
Newcastle United
Vitality (United Kingdom)
Life and health insurance
Official partner
Bournemouth
Vitality (United Kingdom)
Life and health insurance
Official partner
Cardiff City
Vitality (United Kingdom)
Life and health  insurance
Official partner

Insurance companies sponsor of the Bundesliga (Germany)

Football teamPartner / SponsorField of insurance activityDetails
Bayern Munich
Allianz (Germany)
Life and non life insurance
Naming of Allianz Arena for a total amount of 6.9 million USD per year,  2006-2041
Borussia Dortmund
Signal Iduna (Germany)
Life and non life insurance
Naming of Signal Iduna Park stadium for a total amount of 6.6 million USD per year, 2005- 2021
Bayern Leverkusen
Barmenia (Germany)
Life and non life insurance
Sponsoring for an amount of 6.9 millions USD per year, 2016 - 2020
Shalke 04
R+V (Germany)
Life and non life insurance
Sponsoring for a total amount of 11.5 millions USD, 2015- 2023
FC Augsburg
WWK (Germany)
Life and non life insurance
Naming of WWK Arena stadium for a an amount of 3 million USD per year, 2015-2025
Sponsoring of jersey : from 3.4 to 5.17 million USD per year, 2015-2019
Nuremberg
Nürnberger (Germany)
Life and non life insurance
Sponsoring for a an amount of 1.78 million USD per year until 2019
Hannover 96
HDI (Germany)
Life and non life insurance
3.44 millions USD per year for the  naming of HDI Arena stadium
VfB Stuttgart
Allianz (Germany)
Life and non life insurance
Sponsoring from 2018 to 2021
Eintracht Fracfort
Deutsche (Germany)
Life and non life insurance
Sponsoring from 2019 to 2023
Hertha Berlin
AOK (Germany)
Life and non life insurance
Official partner

Insurance companies sponsor of the Ligue 1 (France)

Football teamPartner / SponsorField of insurance activityDetails
Guingamp
Allianz (Germany)
Life and non life insurance
Official partner
AS Monaco
Mutuelles du Soleil (France)
Health insurance
Official partner from 2017 to 2019
OGC Nice
Mutuelles du Soleil (France)
Allianz (Germany)
Health insurance
Life and non life insurance
Sponsoring since 2011
Naming of Allianz Rivera stadium for an amount of 2 million USD per year, 2013-2022
Olympique de Marseille
Mutuelles du Soleil (France)
Caisse d’épargne (France)
Health insurance
Life and non life insurance
Official partner
Official partner 2017-2022
Girondins de Bordeaux
MATMUT (France)
Life and non life insurance
Naming of MATMUT Atlantique stadium for an amount of 2.29 million USD per year, 2016- 2026
AS Saint-Etienne
Aésio (France)
Personal insurance
Official partner from 2018 to 2021
Dijon FCO
Caisse d’épargne (France)
Life and non life insurance
Official partner from 2016 to 2021
Olympique Lyonnais
Groupama (France)
Life and non life insurance
Naming of Groupama Stadium for an amount of 5.7 to 8 million USD per year, 2017-2020
Toulouse FC
Caisse d’épargne (France)
Life and non life insurance
Official partner
Montpellier HSC
Caisse d’épargne (France)
Groupama (France)
Life and non life insurance
Official partners
Lille OSC
Crédit mutuel (France)
Life and non life insurance
Official partner from 2017 to 2020
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