The insurance companies are seeking new strategies to attract clients

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The insurance companies are looking for new channels of distribution for their products. The insurance penetration rate has stagnated at 2.76% of GDP. Microinsurance and bancassurance are the new markets that insurers like Pan Africa and Appolo Life are targeting. Kenya counts forty three insurers who are sharing a premiums' volume of about 52 billion KES (724.8 million USD) in 2008.

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Tue, 22/02/2011 - 11:53
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