Alliance Assurances plans to attract 60 000 new customers per year

Alliance Assurances counts today 180 000 policyholders. Its chairman, Hassen Khelifati, expressed early March his desire to attract 60 000 new customers a year for the upcoming years. To do so, the company has launched a series of new products including a motor policy for women. In motor insurance, Alliance relies on two other products that are likely to boost its activity : a classical comprehensive policy and a collision damages called “Raha”. The company is also intent to launch a large-scale advertisement campaign. Alliance has posted a turnover of 3.9 billion DZD (51.6 million USD) in 2011, increasing by 15% over one year).