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It is important to distinguish between two types of players.
- Players that specialize exclusively or almost exclusively in affinity insurance. These are often brokers or partners who design, distribute, and manage these products (sometimes under the brand name of a large insurer or through partners).
- Subsidiaries or business units of major insurers (AIG, AXA, Allianz, Covéa, etc.) that offer affinity products in addition to their traditional business.
USI Affinity
USI Affinity is an insurance program manager specialized in the design of customized solutions for a diverse client base in the United States.
Founded in 1994, USI Affinity manages a portfolio of more than 440 American organizations, representing more than 22 million members. Its products are specially designed for associations, affinity groups, and professional organizations (third-party liability, assistance, travel, sports, leisure, etc).
Groupe SPB, Société de Prévoyance Bancaire
European leader in affinity insurance, SPB is a French group founded in 1965, historically specialized in affinity insurance brokerage.
The group designs and manages insurance and assistance offerings for everyday products and services covering sectors such as banking, telecommunications, automotive, distribution, energy, medical, mobility, and travel. SPB is present in 12 European countries.
Covéa Affinity
Covéa Affinity is the Covéa Group's business unit dedicated to affinity insurance. Specialized in B2B2C insurance, it designs tailor-made programs for its partners. With nearly 80 partner distributors and a team of around 110 employees, Covéa Affinity is present in 12 European countries.
The entity manages more than 370 active programs, insuring 3 million consumer goods, including 2.6 million vehicles. Covered goods include a wide range of products such as medical equipment and photovoltaic panels.
Allianz Partners
Allianz Partners, established in 1974 under the name Mondial Assistance, is a subsidiary of the Allianz Group. A global leader in B2B2C insurance and assistance, it designs and deploys affinity solutions that combine coverage and integrated services. Its field of activity includes many sectors, including health, travel, assistance, and mobility.
With a presence in more than 40 countries in Europe, Asia-Pacific, the Middle East, Africa, and the Americas, the company has 22 000 employees and a vast network of partner providers.
In 2024, Allianz Partners recorded total business volume of more than 10.1 billion EUR, consolidating its growth trajectory and confirming its status as a leading player in this segment.
AXA Partners
AXA Partners is a subsidiary of the AXA Group, dedicated to affinity insurance and assistance solutions. Officially launched in September 2015, AXA Partners operates in 40 countries. It has 10 000 employees and works with 3 000 partners worldwide.
The company offers a wide range of insurance and assistance solutions covering the automotive, mobility, personal protection & health, home assistance, telecommunications, retail, bancassurance, and international assistance sectors.
ASK Assurance – Affinity (Morocco/Africa)
ASK Assurance, a broker and designer of affinity solutions in Morocco and Africa, offers insurance programs tailored to specific needs (phones, mobile devices, reputation, legal protection, borrower insurance, assistance, trip cancellation, etc.) for distribution partners or companies.
Based in Morocco, ASK Assurance is present in 38 African countries through 22 offices.
Garanty Affinity (Middle East/Africa)
Founded in 2022, Garanty Affinity is a specialized platform that designs, manages, and optimizes affinity insurance products for partners throughout the MENA region (North Africa, Middle East, GCC). It supports these partners in creating modular solutions that can be integrated into their commercial processes.
Garanty Affinity offers insurance programs specifically designed for the banking, electronics, household, and furniture sectors.
Elephant.in (India)
Elephant.in is an Indian insurtech company, established in 2019 by Alliance Insurance Brokers. It acts as an online insurance broker and advisor.
It offers businesses and individuals affinity or integrated insurance solutions via a digital platform.
