World's Top Brands: 2022 Ranking

InterbrandInterbrand has published the list of the top 100 global brands. For the third consecutive year, Apple, Microsoft and Amazon make up the top three.

The emergence of new technologies over the past decade has given IT and digital companies an extremely high visibility.

Nearly 45% of these companies featured on the 2022 list were not in the top 100 in 2021. This is notably the case of:

  • Instagram, LinkedIn and Airbnb (social networks)
  • YouTube, Netflix and Spotify (streaming services)
  • HP, Huawei, Xiaomi and PayPal (computing, mobile technology and online payments)

Web specialists such as Amazon and Facebook that were included in the 2012 rankings saw their value increase by 1376% and 537% respectively.

RankCompanieBrand value
(in millions USD)
Value evolution over 10 years
2022201220222012
12Apple482 21576 568530%
25Microsoft278 28857 853381%
320Amazon274 81918 6251376%
44Google251 75169 726261%
59Samsung87 68932 893167%
610Toyota59 75730 28097%
71Coca-Cola57 53577 839-26%
811Mercedes-Benz56 10330 09786%
913Disney50 32527 43883%
1026Nike50 28915 126232%
117McDonald's48 64740 06221%
12-Tesla48 002--
1312BMW46 33129 05259%
1417Louis Vuitton44 50823 57789%
1514Cisco41 29827 19752%
16-Instagram36 516--
1769Facebook34 5385 421537%
183IBM34 24275 532-55%
198Intel32 91639 385-16%
2025SAP31 49715 641101%
2178Adobe30 6604 557573%
22-Chanel29 259--
2363Hermes Paris27 3986 182343%
2432J.P. Morgan24 33511 471112%
25-YouTube24 268--
26-Honda22 837--
2724American Express22 11715 70241%
2828IKEA21 92812 80871%
2927UPS21 16413 08862%
3038Gucci20 4179 446116%
3143Accenture20 4128 745133%
3222Pepsi19 62216 59418%
336General Electric19 09343 682-56%
3462Allianz18 6946 184202%
3553Hyundai 17 3147 473132%
36-Salesforce17 311--
3774Visa17 2584 944249%
38-PayPal17 058--
3940Sony16 9899 11186%
40-Netflix16 375--
4194MasterCard16 1253 896314%
4260Adidas15 9316 699138%
4358AXA15 7476 748133%
4431Budweiser15 48711 87230%
4535Nescafé15 06111 08936%
4655Audi14 9767 196108%
4737ZARA14 9589 48858%
4839VW (Volkswagen)14 8199 25260%
4948Goldman Sachs14 5267 59991%
5045Ford14 4317 95881%
5188Starbucks14 0504 062246%
5234Pampers13 83211 29622%
5372Porsche13 5045 149162%
54-Airbnb13 416--
5551Siemens13 3597 53477%
5623H&M12 98516 571-22%
5750Citibank12 981--
5842L'Oréal12 9158 82146%
5941Philips12 8019 06641%
6036eBay12 76710 94717%
6173Nissan12 2124 969146%
6215HP11 88426 087-54%
63-Lego11 846--
64-Red Bull11 547--
6533HSBC11 24711 378-1%
6654Morgan Stanley11 0397 21853%
6757Nestlé10 9216 91658%
6856Nintendo10 6767 08251%
69773M10 5054 656126%
70-Spotify10 324--
7116Gillette10 21124 898-59%
7247Colgate *10 1307 64333%
7352Danone9 5287 49827%
7468Cartier9 5215 49573%
7599Ferrari9 3653 770148%
7676Santander9 0154 77189%
77-Dior8 919--
7829Kellogg's8 74712 068-28%
79-FedEx 8 166--
8089Corona7 7644 06191%
81-LinkedIn7 595--
82-DHL7 518--
8361Caterpillar7 3976 30617%
84-Xiaomi Technology7 326--
8581Jack Daniel's7 1714 35265%
86-Huawei6 634--
8787KIA 6 6124 08962%
8870Tiffany & Co6 5525 15927%
8984Prada6 5484 27153%
90-Hewlett Packard Enterprise6 486--
9165Panasonic6 3375 76510%
9279Johnson and Johnson6 1304 37840%
93-Hennessy6 111--
9464Kentucky Fried Chicken6 0895 9942%
9592Heineken6 0033 93952%
9682Burberry5 9174 34236%
9730Canon5 82812 029-52%
98-Land Rover5 593--
99-MINI5 579--
100-Sephora5 491--

0
Your rating: None
Advertising Program          Terms of Service          Copyright          Useful links          Social networks          Credits