Magazine date:
Oct 2011 The Cameroonian insurance company SAAR entered the Liberian insurance market with the launch of a new subsidiary. Called SAAR Insurance Liberia (SAARL), the new entity will be marketing life and non life products. It aims at covering 60% of SMEs’ and corporate risks and 20% of the total market share in the next two years.
SAARL is poised to reach the position of Liberia’s market leader after five years of operation. SAARL will benefit from the technical assistance of the parent company, SAAR Assurance in Douala (Cameroon).