Magazine date:
Jul 2011 Competition between insurers on small and medium sized enterprises stands as a serious challenge. The concern is to provide the best price for each coverage. Realizing the importance of this vein, AXA Asurance has relied on its Saudi and Emirati subsidiaries to attract such customers, which ultimately, must account for at least 10% of the portfolio. Today small and medium sized enterprises account for only 3% of the premium.