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May 2011 Americans, followed by Canadians remain the largest travel insurance policyholders . However, the growth rate of this type of risk is higher in emerging countries. For example, Brazil and India have shown growth of 12.1% and 10.6% between 2006 and 2010.
In China, the travel insurance market has jumped from 20.2 million USD in 2003 to 54 million USD in 2010. With the increasing number of events and natural disasters that shook the world, operators have become increasingly more inclined to get covered against uncertainties. Consumers also have more access to insurance through credit cards and offers from tour operators.