The company has launched a vast customer loyalty scheme backed up by a big communication campaign. RMA-Wataniya offers its customers a loyalty card with marks scored upon each underwriting. The scheme has proved to be a success story among the commercial network and the insured. So far, the company has issued 50 000 loyalty cards.
Links:
[1] https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.atlas-mag.net%2Fen%2Farticle%2Fthe-loyalty-card-system-of-rma-watanya-is-very-successful&text=The+loyalty+card+system+of+RMA-Watanya+is+very+successful
[2] https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fwww.atlas-mag.net%2Fen%2Farticle%2Fthe-loyalty-card-system-of-rma-watanya-is-very-successful&source=Atlas Magazine&mini=true
[3] https://www.atlas-mag.net/en/issue/a-new-reinsurance-company-what-for