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Mobile phones will become the most important link with the insured

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Magazine Issue: 
Insurers facing extreme risks [3]
Magazine date: 
May 2013
The second conference on media and mobile phones marketing has been organized by Asia Insurance Review last April 9.
Used with permission from Microsoft

The speakers highlighted the key role of smartphones and tablets in the marketing of insurance products. These objects are used on a daily basis by the majority of consumers. The insurers’ messages will be adapted to this format, focusing on graphics, voice and movement over long text messages.

Wed, 05/06/2013 - 11:44

Source URL: https://www.atlas-mag.net/en/article/mobile-phones-will-become-the-most-important-link-with-the-insured

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[3] https://www.atlas-mag.net/en/issue/insurers-facing-extreme-risks