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Jun 2013 Misr Life has announced the launch of bancassurance services as of May 2013, following the recent authorization granted by the central bank. The Egyptian insurer believes that its financial resources, its large number of agencies and its qualified staff dedicated to this type of business will enable it to rapidly progress in this field.
Insurance share in the Egyptian GDP is currently 1.2%, but forecasts estimate that it will rise to 1.6% in the coming years thanks to bancassurance.