Magazine date:
Oct 2013 Indian insurers are using the latest technology The insurer ICICI Prudential Life has resorted to internet to present and sell its products online through its «Sell Online» platform. As for Tata AIA Life, it is now providing tactile tablets to its sales staff to strengthen it sales. The company has also setup five free applications for mobile phones «Android» and «Apple».
These technological advances allow customers to select the best life insurance coverage for their needs and make their purchases online in a simple and playful fashion. Sales through mobile phones are no novelty in the country, but the availability of such applications offers new opportunities for the distribution of insurance.