According to its governing bodies, British insurer Prudential has already reached five of the six goals it had set out in 2010 in its "Growth and cash” strategic plan. The final objective is to double the profit in 2013 in comparison with 2009 for new business in Asia. In light of the figures reported during the year, the group is confident about achieving its goal, while its new objectives in 2017 relate mainly to growth in Asia.
Prudential is aiming at a cash surplus of approximately 1.1 billion GBP (1.8 billion USD) in 2017, compared to 484 million GBP (782 million USD) in 2012. Another major objective: taxable income from life and asset management activities in Asia must grow at least by 15% between 2012 and 2017. The whole group hopes to generate more than 10 billion GBP (16.5 billion USD) in surplus of capital accumulated over this period. Moreover, Prudential plans to get established in Saudi Arabia after having recently invested in Ghana, Poland, Cambodia and Burma.