The insurance business begins its technological turn

Magazine Issue:

Magazine date:

Jun 2014

According to an EY (Ernst & Young) study, the insurance industry is gradually going digital. Almost 78% of the insurers surveyed state that they will have tools in their possession allowing them to propose dematerialized solutions in the next three years.

Image provided by Fotolia. Used with permission from Microsoft (modified picture) About 80% consider that they are only following the trend without being leaders in digital world. In order to go fairly broad, the largest insurance companies have chosen a multi-channel distribution: websites, agent networks, telephone platforms, mobile solutions, etc. Eventually, insurers come to realize that the main criterion to consider remains the price. All proposed solutions are intended for one specific purpose: to be or to remain as competitive as possible.