Magazine date:
Jul 2015 The mobile operator Vodacom launches life insurance policies for its subscribers in South Africa. Through this initiative, the company plans to improve its growth potential and capture a larger share in the national insurance market, valued at 4.9 billion USD. The average monthly premium for a life insurance policy is set at 250 ZAR (20.15 USD) while that on policies for an insurance in case of death is 150 ZAR (12.09 USD).
As a reminder, Vodacom generated a turnover of 35 million USD thanks to insurance policies provided for its subscribers for their mobile devices, that is nearly 7% of the mobile telephony insurance market.