Magazine date:
Jul 2015 The ranking of the Global 50 most influential brands has just been revealed. AXA has maintained its position as the leading insurance brand in the world for the 7th consecutive year.
The French insurer gained 5 places compared to the previous year and now ranks 48th. This rise is explained largely by a 14% increase in the valuation of the group to 9.254 billion USD.
As a reminder, the Interbrand "Best Global brands" ranking retains several criteria which include the financial results, profits and valuation of companies.