Zurich Insurance Group has published the findings of the investigation it conducted with 3000 leaders of SMEs in 15 different countries. The insurer has analyzed the perspectives and opportunities considered by these entrepreneurs for the upcoming years.
As far as Morocco is concerned, it seems that for 41.5% of leaders, the major source of concern remains poor demand. Other concerns pertain to competition pressure, legal and financial woes and harm to reputation for respectively 41%, 14% and 13% of the individuals polled.