Magazine date:
Dec 2016 After a two-year testing period in Senegal, the group April has unveiled its new plan for the continent which is based on two insurance products for West Africa. Several partnerships have already been conducted for the marketing of these new offers. The first includes a third party liability insurance and an assistance contract for the vehicle and for the passengers. The second scheme pertains to an insurance called Schengen, for the benefits of tourists.
Distribution agreements have already been signed with the oil group Total, the e-commerce website Afrimark and the operator of UBA financial services. April is an international broker operating in 33 African countries.
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