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More value-added brands

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Magazine Issue: 
Stability versus profitability, the hard equation of emerging insurance markets [3]
Magazine date: 
Mar 2017
Consulting firm Brand Finance has conducted a ranking for the 500 brands endowed with the highest value based on criteria of soundness, marketing, investments, reputation, employee satisfaction, loyalty or know-how.
brand value

Only two insurers came to be listed among the top 100 brands: Ping An Ins. (China) standing at the 79 th position with a value estimated at 16.3 billion USD followed by Allianz (Germany) with 15.1 billion USD.

The other insurance companies standing within the first 250 brands of this ranking are American Anthem which stands at the 127th position, AXA (France) 143rd , Aetna (United States) 165th , Zurich (Switzerland) 206 th , Humana (United States) 211th , MetLife (United States) 231st and Allstate (United States) 246th.

It is worth noting that Google came first with a value of 109.4 billion USD, closely followed by Apple with 107.1 billion USD.

Tue, 11/04/2017 - 14:15

Source URL: https://www.atlas-mag.net/en/article/more-value-added-brands

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