Saudi insurer, Tawuniya, has launched a new insurance product designed for small and medium enterprises (SMEs). Called “360° Integrated Insurance Program for Small and Medium Enterprises (SME)”, the product provides comprehensive coverage for the staff members of Saudi companies. It includes in particular a health insurance scheme capped at 1 million SAR (266 700 USD) per annum and per person along with a motor third party liability plan whose coverage may amount to 10 million SAR (2.66 million USD).
This product has been marketed following a large advertising campaign.
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