Magazine date:
Jul 2018 Equipment manufacturers, online betting sites, banks, car manufacturers, agribusiness giants are snapping European teams and competitions.
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Insurance companies are no exception. The five largest leagues worldwide have at least 41 out of 100 teams sponsored by insurers. The audience guaranteed by these teams allows companies to promote their products and target a global public.
Atlas Magazine [4] takes stock of this insurance-football partnership which is gaining momentum.
* Only the five major European leagues, namely La Liga (Spain), Serie A (Italy), Premier League (England), Bundesliga (Germany) and Ligue 1 (France), are analyzed.
Insurance companies sponsor of the Liga (Spain)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
FC Barcelone | Allianz (Germany) | Life and non life insurance | Official partner since 2014 |
Atlético Madrid | Acunsa Seguros (Spain) | Health insurance | Official partner from 2018 to 2021 |
FC Valence | Reale Seguros (Spain ) | Life and non life insurance | Official partner |
Villareal | ASISA (Spain) | Health insurance | Official partner |
Real Betis | Reale Seguros (Spain) | Life and non life insurance | Official partner from 2017 to 2020 |
Deportivo Alavés | IMQ (Spain) | Health insurance | Official partner |
Athlétic Bilbao | IMQ (Spain ) | Health insurance | Official partner |
Insurance companies sponsor of the Serie A (Italy)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
Juventus | Allianz (Germany) | Life and non life insurance | Naming of Allianz Stadium for a total amount of 86 million USD, 2017-2023 |
AS Rome | Natalucci & partners (Italy) | Insurance consulting company | Official partner from 2017 to 2020 |
Udinese | Benpower (Italy) | Insurance service company (restoration – goods repair) | Official partner |
Chievo Verone | NOBIS (Italy) | Assurance non vie | Official partner |
Torino FC | Groupama (France) | Life and non life insurance | Official partner |
S.P.A.L | Groupama (France) | Life and non life insurance | Official partner |
Bologna FC | Natalucci & partners (Italy) | Insurance consulting company | Official partner |
Read also:
Insurance companies sponsor of the Premier League (England)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
Arsenal | Cover-More (Australia) | Travel insurance | Official partner from 2017 to 2020 |
Tottenham | AIA (Hong-Kong) | Life insurance | Sponsorship for an amount of 21 million USD per year, 2014-2020 |
Liverpool FC | AXA (France) | Life and non life insurance | Official partner over four years |
Leicester City | Siam Commercial Bank (Thailand) | Bancassurance | Official partner |
Newcastle United | Vitality (United Kingdom) | Life and health insurance | Official partner |
Bournemouth | Vitality (United Kingdom) | Life and health insurance | Official partner |
Cardiff City | Vitality (United Kingdom) | Life and health insurance | Official partner |
Insurance companies sponsor of the Bundesliga (Germany)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
Bayern Munich | Allianz (Germany) | Life and non life insurance | Naming of Allianz Arena for a total amount of 6.9 million USD per year, 2006-2041 |
Borussia Dortmund | Signal Iduna (Germany) | Life and non life insurance | Naming of Signal Iduna Park stadium for a total amount of 6.6 million USD per year, 2005- 2021 |
Bayern Leverkusen | Barmenia (Germany) | Life and non life insurance | Sponsoring for an amount of 6.9 millions USD per year, 2016 - 2020 |
Shalke 04 | R+V (Germany) | Life and non life insurance | Sponsoring for a total amount of 11.5 millions USD, 2015- 2023 |
FC Augsburg | WWK (Germany) | Life and non life insurance | Naming of WWK Arena stadium for a an amount of 3 million USD per year, 2015-2025 Sponsoring of jersey : from 3.4 to 5.17 million USD per year, 2015-2019 |
Nuremberg | Nürnberger (Germany) | Life and non life insurance | Sponsoring for a an amount of 1.78 million USD per year until 2019 |
Hannover 96 | HDI (Germany) | Life and non life insurance | 3.44 millions USD per year for the naming of HDI Arena stadium |
VfB Stuttgart | Allianz (Germany) | Life and non life insurance | Sponsoring from 2018 to 2021 |
Eintracht Fracfort | Deutsche (Germany) | Life and non life insurance | Sponsoring from 2019 to 2023 |
Hertha Berlin | AOK (Germany) | Life and non life insurance | Official partner |
Read also:
Insurance companies sponsor of the Ligue 1 (France)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
Guingamp | Allianz (Germany) | Life and non life insurance | Official partner |
AS Monaco | Mutuelles du Soleil (France) | Health insurance | Official partner from 2017 to 2019 |
OGC Nice | Mutuelles du Soleil (France) Allianz (Germany) | Health insurance Life and non life insurance | Sponsoring since 2011 Naming of Allianz Rivera stadium for an amount of 2 million USD per year, 2013-2022 |
Olympique de Marseille | Mutuelles du Soleil (France) Caisse d’épargne (France) | Health insurance Life and non life insurance | Official partner Official partner 2017-2022 |
Girondins de Bordeaux | MATMUT (France) | Life and non life insurance | Naming of MATMUT Atlantique stadium for an amount of 2.29 million USD per year, 2016- 2026 |
AS Saint-Etienne | Aésio (France) | Personal insurance | Official partner from 2018 to 2021 |
Dijon FCO | Caisse d’épargne (France) | Life and non life insurance | Official partner from 2016 to 2021 |
Olympique Lyonnais | Groupama (France) | Life and non life insurance | Naming of Groupama Stadium for an amount of 5.7 to 8 million USD per year, 2017-2020 |
Toulouse FC | Caisse d’épargne (France) | Life and non life insurance | Official partner |
Montpellier HSC | Caisse d’épargne (France) Groupama (France) | Life and non life insurance | Official partners |
Lille OSC | Crédit mutuel (France) | Life and non life insurance | Official partner from 2017 to 2020 |