The rankings published relate to the Lebanese, Egyptian, Jordanian and Syrian markets. They list the number of Facebook subscribers and the main services offered by the companies on the social network.
Misr Life Insurance tops the ranking in number of subscribers. The company alone has 150 852 followers, ahead of AXA Egypt (143 611 subscribers), Egyptian Life Takaful (134 906 subscribers) and Arab Orient Insurance (106 892). A significant discrepancy separates this quartet from the rest of the companies, with no other company exceeding 50 000 subscribers.
| General ranking Middle East | |||
|---|---|---|---|
| Rank | Company | Country | Facebook subscribers 2 |
| 1 | Misr Life Insurance | Egypt | 150 852 |
| 2 | AXA Egypt | Egypt | 143 611 |
| 3 | Egyptian Life Takaful | Egypt | 134 906 |
| 4 | Arab Orient Insurance(a) | Jordan | 106 892 |
| 5 | Amana Insurance | Lebanon | 45 759 |
| 6 | Commercial Insurance | Lebanon | 45 402 |
| 7 | Arope | Egypt | 42 320 |
| 8 | First Insurance | Jordan | 39 231 |
| 9 | Jordan French Insurance | Jordan | 37 985 |
| 10 | LIA Insurance | Lebanon | 29 158 |
| 11 | Securite Assurance | Lebanon | 26 203 |
| 12 | Al Nisr Al-Arabi Insurance | Lebanon | 23 623 |
| 13 | Royal Insurance | Egypt | 21 120 |
| 14 | Al Manara Insurance | Jordan | 19 947 |
| 15 | Allianz SNA | Lebanon | 19 763 |
| 16 | AIG | Egypt | 18 356 |
| 17 | Misr Takaful Insurance | Egypt | 17 378 |
| 18 | AXA M.E | Lebanon | 16 862 |
| 19 | Delta Insurance | Jordan | 13 619 |
| 20 | Fidelity | Lebanon | 12 672 |
Grand total Middle East | 965 659 | ||
The top 20 MENA companies, together, have approximately 970 000 subscribers. Egypt is leading the ranking, with its companies accounting for nearly 55% of the total. It is followed by Jordan and Lebanon, with 25% and 20% of the total subscribers respectively.
Lebanon
The Lebanese top 5 reflects the national market dissemination with three companies (Amana, Commercial Insurance and Securité Assurance) accounting for a 1.5% market share only. Allianz SNA and LIA Insurance, Lebanon's third and fifth largest insurers respectively in 2017, rounded out the ranking with 19 763 and 29158 subscribers.
Important clarification: out of fifty companies in total, only thirty have a Facebook page.
| Rank | Company | Facebook subcribers2 | Functions3 |
|---|---|---|---|
| 1 | Amana Insurance | 45 759 |   |
| 2 | Commercial Insurance | 45 402 |  |
| 3 | LIA | 29 158 | |
| 4 | Securite Assurance | 26 203 | |
| 5 | Allianz SNA | 19 763 |
Top 5 most popular products for Internet users
The "products and services" ranking highlights for each company the product or service that has generated the most interactions on Facebook since the beginning of 2019.
Related posts can be accessed with a simple click on the table.
| Rank | Company | Product & Service4 | Like button2 |
|---|---|---|---|
| 1 | LIA | Life insurance [4] | 291 |
| 2 | Allianz SNA | Comprehensive insurance [5] | 275 |
| 3 | Trust | Life insurance | 160 |
| 4 | Assurex | Health insurance [6] | 94 |
| 5 | ADIR | Motor insurance [7] | 72 |
Social networks offer the main Lebanese actors a relay to communicate on their actions on the ground. For example, market-leading life insurer ALICO is highlighting its participation in cancer awareness days in Beirut. For their part, Libano-Suisse, Commerical and Allianz SNA stand out for their festive commitment.
- MetLife Lebanon (ALICO)
- Libano-Suisse
- Arope
- Commercial InsuranceInsurer of "SummerTrophy 2019"
- Allianz SNA
Jordan
Four of Jordan's first six companies are in the top five. Al Manara Insurance, the 21st company in terms of market share in 2017, is the only surprise insurer. The company ranks fifth with 19 947 subscribers.
| Rank | Company | Facebook subcribers2 | Functions3 |
|---|---|---|---|
| 1 | Arab Orient Insurance(a) | 106 892 | |
| 2 | First Insurance | 39 231 | |
| 3 | Jordan French Insurance | 37 985 | |
| 4 | Al Nisr Al-Arabi Insurance | 23 623 | |
| 5 | Al Manara Insurance | 19 947 | |
Top 5 most popular products for Internet users
Despite a lower number of subscribers, smaller players are able to mobilize on their products in Jordan. This is the case of United Insurance which capitalizes on an innovative product, pet insurance, to create a buzz with 4 200 likes, the best performance in the entire Middle East area.
| Rank | Company | Product & Service4 | Like button2 |
|---|---|---|---|
| 1 | United Insurance | Pet insurance [12] | 4 200 likes |
| 2 | Newton Insurance | Full coverage for the whole family [13] | 2 500 likes |
| 3 | Newton Insurance | Health insurance abroad [14] | 2 000 likes |
| 4 | Arab Orient Insurance(a) | Health insurance [15] | 900 likes |
| 5 | Arab Union International | Motor insurance [16] | 346 likes |
Communication in Jordan highlights mainly family events (Jordan French Insurance) or charitable events (Delta Insurance, Arab Jordanian Insurance). Three of the five most notable posts relate to these topics.
On its Facebook page, Middle East Insurance, the country's third largest insurer, mentions its participation in the 2019 Aqaba Conf regional congress.
- Jordan French Insurance
- Delta Insurance
- Middle East Insurance
- Arab Jordanian Insurance
- Arab Jordanian Insurance
Egypt
Misr Life Insurance and AXA Egypt Rank first and second with 150 852 and 143 611 followers respectively. They are the top two companies in the Middle East in number of subscribers. Note that the public giant, Misr Insurance, is twice present in this ranking which includes three subsidiaries of foreign groups: Arope, AXA and GIG.
| Rank | Company | Facebook subcribers2 | Functions3 |
|---|---|---|---|
| 1 | Misr Life Insurance | 150 852 | |
| 2 | AXA Egypt | 143 611 | |
| 3 | Egyptian Life Takaful | 134 906 | |
| 4 | Arope Egypt | 42 320 | |
| 5 | Misr Takaful Insurance | 17 378 | |
Top 5 most popular products for Internet users
Mohandes Insurance's fire risk coverage gathers 2 300 likes. This good performance allowed the company to rank third in the overall ranking of products and services in the Near East.
Despite this good result, Egyptian products and services have few likes and less commitment than in Jordan.
| Rank | Company | Product & Service4 | Like button2 |
|---|---|---|---|
| 1 | Mohandes Insurance | Fire risk coverage [22] | 2 300 j'aime |
| 2 | Misr Takaful Insurance | Fire insurance [23] | 187 likes |
| 3 | Misr Takaful Insurance | Personal accident insurance [24] | 131 likes |
| 4 | AXA Egypt | Motor insurance [25] | 106 likes |
| 5 | AXA Egypt | AXA mydoctor application [26] | 84 likes |
GIG's subsidiaries, Egyptian Life Takaful and Arab Misr Insurance, stand out in terms of communication by their posts on sporting and business events.
Mohandes Insurance also stands out from the rest, with the company recalling its recent distinction as the best insurance company in Africa, an award given at the 46th Conference of the African Insurance Organization (AIO).
- Arab Misr Insurance(b)
- Egyptian Life Takaful
- Axa Insurance
- Mohandes Insurance
- Misr Life Insurance
Syria
Of the 14 insurance companies of the market, ten have a Facebook page. However, only three companies are active (Arabia Insurance, Syrian Islamic Insurance and Syrian Arab Insurance). Arabia is at the top of the podium in number of subscribers.
The subsidiary of Arabia Insurance, the first company to benefit from a presentation in Atlas Magazine, has 7 759 followers.
| Rank | Company | Facebook subcribers2 | Functions3 |
|---|---|---|---|
| 1 | Arabia Insurance | 7 759 | |
| 2 | Al Aqeelah Takaful Insurance | 6 104 | |
| 3 | Syrian Islamic Insurance | 4 249 | |
| 4 | Syrian Arab Insurance | 2 290 | |
| 5 | Trust Syria | 2 284 |
(1) Iraq, Iran and Afghanistan are excluded from the scope of the study due to the lack of data on these countries.
(2) Figures and data as of March 31, 2019
(3) The icon
(4) Products refer to insurance contracts and facilities offered by insurers to their customers: online quotes, e-reports
(a) Now GIG Jordan
(b) GIG Group
