The National Insurance Commission (NIC) has launched "The Basic Insurance Education at the Second Cycle Institutions Initiative". The programme is the result of a partnership concluded between the Ghana Education Service (GES) and the Insurance Awareness Coordinators Group (IACG) reporting to the regulatory authority.
According to market professionals, the low penetration rate (less than 3%) in Ghana is accounted for by the public's lack of awareness on the importance of insurance. The objective is therefore to introduce the insurance productst to Ghanaians from an early age.