Magazine date:
Jun 2020 
There is a growing desire among policyholders to underwrite a policy with BigTechs, large technology companies.
The use of digital technology covers all age groups, with an increasing rate of older users. Following the lockdown brought about by the coronavirus [4], the increase in subscriptions via digital channels is soaring.
To get closer to their customers and confront the BigTech, insurers are challenged to offer a fully-customized service, including the appropriate products at the right time and through the right networks.
Insurers also urged to be inventive and innovative. This is how they will be able to counter the BigTech market challenges in the future.