Société Générale and Marocaine Vie have created a new bancassurance product called "Vital Multisupport Distribution".
The offer mainly targets patrimonial customers wishing to benefit from a regular income or additional income. Clients receive the annual income generated by the funds invested directly into their bank account.
The new product is designed to better respond to the new patterns and uses of digital transformation [4].
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[3] https://www.atlas-mag.net/en/issue/atlas-magazine-june-2021
[4] https://www.atlas-mag.net/en/article/digital-transformation-and-data-quality-in-insurance-reinsurance