Magazine date:
Jan 2010 CASH has multiplied seminars and meetings with corporate heads. This policy is designed to better publicize the company among the public and SME/SMI, which remain the favorite targets of the insurer. The 2009-2013 strategic plan, elaborated by the management, is designed to boost the distribution network, which is required to move from 12 agencies in 2009 to 30 in 2013. CASH also plans on devising a communication policy based on counseling and community service for the benefit of customers.