Just one year after acquiring a plot of land from the virtual world leader "The Sandbox", AXA France has created its own metaverse [4] space called "AXADIA".
The new parcel offers developers, gamers and all amateurs, initiated or confirmed, the opportunity to explore the company's values, commitments and recruitment process through a unique and original virtual experience.
For two weeks, visitors will have access to exclusive activities including:
- a recruitment area with tests of resilience and courage
- an innovation space, encouraging collaboration in the workplace
- a rooftop where the adventure reflects AXA France's commitments to society and the environment
- a museum retracing AXA's history
By the end of the adventure, participants will be able to get their hands on non-fungible "NFT AXA Shield" tokens, a legendary shield reminiscent of insurers' main mission: protecting property and people.
The experience is also based on the "Play-to-Give" policy. When 10 000 players manage to complete the game, AXA Hearts in Action will make a 10 000 EUR (10 703 USD) donation to Emmaüs Connect, an association dedicated to the fight against the digital and social exclusion of the most vulnerable individuals.
AXADIA will be accessible until 1 March 2023 via The Sandbox on axadia.fr [5].