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SONAR Group: new name, new visual identity

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Magazine Issue: 
African reinsurance is fine [3]
Magazine date: 
Oct 2023

SONAR AssurancesThe SONAR Group has changed its name to SONAR Assurances. The names SONAR Vie and SONAR IARD became SONAR Assurances Vie and SONAR Assurances IARD respectively.

This name change also came with a new logo, dominantly blue and green, featuring two right hands holding onto each other's wrists. The company also unveiled its new slogan "Avancer Assuré" (Advancing Insured).

This rebranding is part of the group's ongoing commitment to its 2021-2025 strategic plan.

Founded in 1974, SONAR Assurances will celebrate its 50th anniversary on 10 January 2024.

Mon, 16/10/2023 - 14:48

Source URL: https://www.atlas-mag.net/en/category/pays/burkina-faso/sonar-group-new-name-new-visual-identity

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[3] https://www.atlas-mag.net/en/issue/atlas-magazine-n-204-october-2023