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Jan 2013 AIG has announced the marketing of a coverage designed to protect the insured against cyber-attacks in the Middle East, the first initiative of this kind in the region. The cost of a cyber attack could easily amount to 1 million USD per event. Called CyberEdge, this insurance provides the beneficiary with the immediate assistance of experts to minimize the loss of data, install the necessary protective measures, safeguard the reputation of the company and devise a plan to end the crisis.