Experts connect the success of personal line insurance to the use of mobile phones

Authorities are exerting important efforts in order to promote insurance penetration rate. The promotion of insurance depends today on the use of mobile phones. Combined to sale via traditional networks, this tool would provide village dwellers with access to microinsurance covers and allow the enlargement of policyholders’ base. Unfortunately the insured remain skeptical about the current companies and believe prices to be still too high. Furthermore, banks are too reluctant to promote insurance as they regard the activity to be outside the scope of their business.