The South African company Hollard established a life subsidiary, Hollard Life in Lusaka, capital of Zambia. This move allows Hollard to consolidate its presence in a country which it deems strategic. Since 2010, the South African company has been selling non life policies in Zambia. The launch of Hollard Life will enhance the range of its products marketed in the country. Hollard is already present in South Africa, Botswana, Mozambique and Namibia.