Magazine date:
Apr 2012 Alliance Assurances counts today 180 000 policyholders. Its chairman, Hassen Khelifati, expressed early March his desire to attract 60 000 new customers a year for the upcoming years. To do so, the company has launched a series of new products including a motor policy for women. In motor insurance, Alliance relies on two other products that are likely to boost its activity : a classical comprehensive policy and a collision damages called “Raha”. The company is also intent to launch a large-scale advertisement campaign. Alliance has posted a turnover of 3.9 billion DZD (51.6 million USD) in 2011, increasing by 15% over one year).