German insurers are lagging behind in terms of the digitization of their insurance activities. According to the experts, the United States and Great Britain are way ahead. Talanx, the country’s third insurance group has abruptly geared up in this area. After the announcement made by its chief executive officer, Hebert Haas, in February 2016 that internet sales would be a priority, the insurer has just disclosed news about a cooperation project with Plug and Play, the American innovation platform, and Startupbootcamp, a British accelerator.
This digital shift has already been taken by Allianz with a shareholding in Italian start-up for financial consultancy, Moneyfarm. Munich Re, on its turn, conducted a similar move in 2015 after reaching agreement with two start-ups Plug and Play and Startupbootcamp.
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