Following the footsteps of the German Allianz, which associated its name to the Arena stadium in Munich during the 2006 Soccer World Cup, the insurer Mutuelle du Mans Assurance (MMA), has been selected among several candidates to give its name to the new football stadium of the Mans, which will, henceforth, be called MMA Arena. This sponsoring move designed to polish the image of the insurer should set it back 1 million EUR (1.5 million USD) for a ten-year period.