Generali, in partnership with Discovery for the distribution of Vitality

Generali, the Italian Group has concluded an agreement with the South African insurer Discovery for the distribution of its range of health and care insurance "Vitality".

The product will be commercialized under the name "Generali Vitality" in Germany, France and Austria.

The program aims at motivate the insured to adopt healthy behaviors by rewarding them with commercial discounts as they evolve ; by setting a personalised relationship with them, to encourage them to engage in healthy activities ; all supported through an interactive platform creating a special link between insured and insurer.