Google is launching a motor insurance comparator

The giant Google has just started business in motor insurance by providing American internet users with a rate comparator called Google Compare Auto Insurance Services.
© Runner1928, CC BY-SA 3.0 (modified picture)

This website was granted the right to sell insurance policies in 26 of the 51 States of the Union. The American company had set up a similar service in France during the summer of 2013, an initiative that lasted for just three months.

Later on, Google announced its intention to focus on the Anglo-Saxon markets. With the entry of Amazon in the insurance sector, the buying habits of insurance products by individuals may be considerably upset.

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