Life insurance, favorite investment for many Indians

Life insurance is the preferred investment of Indian households with an annual income of a 2.5 million INR (39 325 USD).
© Ameya charankar, CC BY-SA 2.0

Nearly 70% of people who hold placements other than cash have invested in this type of investment. Out of these underwriters, 64% have opted for life insurance products including term deposits, with equity markets coming second (46%).

Market experts have noted that Investment patterns are changing among the most educated populations who have gradually shifted away from cash.

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