Mapfre launches its brand InsureandGo in France

Mapfre has launched its brand of travel insurance, InsureandGo France, in France. The Spanish group plans, with this new line, to reiterate its success in the United Kingdom, where InsureandGo became the top travel insurance company. InsureandGo France will be commercialized through a dedicated website, created by the French subsidiary of the group.

The new brand is aimed at students and trvellers for long stays or seasonal rents ; targets generally ignored by travel agencies. InsureandGo France adds, however, a free of charge clause for kids under 12, in order to reach the family segment.

Note that Mapfre has announced its goal to expand in 2015, the new platform for all its products.