Prudential PLC makes its entry onto the Kenyan market

Prudential PLC has made its entry onto the Kenyan insurance market. The British firm has purchased Shield Assurance, which will first keep its name, continuing its operations on the local life insurance segment.

Matt Lilley, CEO of Prudential Africa, has revealed that investments of about 16.6 million USD should be achieved during the next 12 months.

Note that Charles Mang'ee, CEO of Shield Assurance, as well as all the employees of the company, will remain in their jobs following this purchase.

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