The country to be fertile ground for the insurance development

According to a study launched by Prudential Africa and conducted by the British think tank Overseas Development Institute (ODI), Kenya has the best environment for the growth of insurance activities in sub-Saharan Africa. Matt Lilley, CEO of Prudential Africa, added that the country enjoys a position that would allow it to become a hub of choice in East Africa.

Judith Tyson, author of the study, stated that the life insurance development in Kenya would help raise the funds necessary to give a boost to economic growth and job creation.

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