Allianz among top 30 global brands for the first time

Interbrand has released its 2024 ranking of the world's 100 best brands.

Allianz jumped two spots from the previous year to occupy 29th position. This is the first time the company has made it into Interbrand's top 30. This climb is mainly owed to Allianz's contribution to the staging of the Paris 2024 Olympic and Paralympic Games as a global partner and official insurer. This status boosted the visibility and renown of the Allianz brand.

Valued at 23.5 billion USD, the German group maintains its position as the world's leading insurance brand for the sixth year running.

France's AXA is the second-largest insurance brand, valued at 16.8 billion USD. AXA is ranked 48th among the top 100 global brands.