Partnership between the Activa Group and Spanish LALIGA

LALIGA, Spain's professional soccer league, and the ACTIVA Group have signed a strategic partnership effective 1 July 2024 for the next three seasons. The life and non-life insurance group thus becomes LaLiga's official pan-African insurance partner.

This collaboration is aimed at strengthening community involvement, promoting financial inclusion and encouraging the development of sports across the African continent.

Founded by Richard Lowe in 1998, the ACTIVA Group, based in Douala, Cameroon, operates directly in 7 countries, with a presence in 45 countries through its Globus direct insurance network.