UK CMA approves Aviva's acquisition of Direct Line

Following an investigation in May 2025, the UK Competition and Markets Authority (CMA) has approved Aviva's takeover of Direct Line on 1 July.

Both UK competitors signed an agreement in December 2024 for a potential transaction, valued at 3.7 billion GBP (5.1 billion USD).

The merger will give rise to the country's largest motor and home insurer.