Sanlam Kenya has embarked on the sale of life insurance products through mobile phone.
This new distribution tool will boost the company sales, ensure better monitoring of customers and improve the life insurer's productivity.
It is worth reminding that the 2015 sales of Sanlam Kenya, former Pan African Life Insurance, fell by 19%, reducing its market share from 9.8% in 2014 to 8% twelve months later.
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[3] https://www.atlas-mag.net/en/issue/insurers-facing-the-digital-turning-point
[4] http://www.atlas-mag.net/en/article/mobile-payment-of-insurance-premiums
[5] http://www.atlas-mag.net/en/article/partnership-between-activa-assurance-and-orange